Absolut Coachella 2019 @ The Empire Polo Club

Absolut returned to Coachella as the official liquor sponsor of the festival. We provided a reimagined festival experience that used the energy of Absolut Grapefruit and Absolut's dedication to sustainability (through becoming Planet Earth's favorite vodka) and with LGBTQ initiatives. We created an aspirational branded environment that drove consumer engagement, social amplification and sampling of Grapefruit cocktails. Project was created w/ MKG.

Role: Creative Direction, Art Direction, 3D Design, Graphic Design

Photo Credit: Tori Stopler

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