Paramount Showcase 2023 @ The Hollywood Athletic Club

For Paramount Global’s first ever FYC activation, we took over the Hollywood Athletic Club to host a 10 day event featuring their Emmy considered shows. On the first floor, our activation included a theater build out, step and repeat, and a reception space that highlighted 5 shows including photo moments for RuPaul’s Drag Race, the Daily Show, and Ziwe. Upstairs, we built out 6 immersive rooms for Yellowjackets, Yellowstone, 1923, George + Tammy, Grease: Rise of the Pink Ladies, and Tulsa King that included immersive soundscapes, photo moments, and food and beverage. Project was created w/ MKG

Role: Creative Direction, Art Direction, 3D Design, Project Management

Photo Credit: Alfredo Montes

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