The Price is Right Mobile Tour @ Santa Monica Pier

To celebrate the 50th season of The Price is Right, we put America's longest-running, most iconic game show on wheels and took it across the country, stopping at 50 equally iconic spots along the way.

And because it wouldn’t be a true celebration without the show’s fans, we crafted a special experience in 8 key markets to thank guests for all their support. There, fans became “contestants” as they played Plinko, spun the wheel, and even participated in Showcase Showdown! Project was created w/ MKG.

Role: Creative Direction, Art Direction, 3D Design

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